The AMP Project – Accelerated Mobile Pages

Posted in: Mobile Websites, News, SEO- Jan 18, 2017 No Comments

What is it and how does it work?

The AMP project was created in mind of producing a faster browsing experience on mobiles. In this day and age people don’t feel like having a lot of spare time during the day. Implementing AMP onto sites helps everyone cut the browsing time by helping certain areas of site load “instantly”.

AMP pages are most commonly used on news articles and blog posts from a site. This means people can find information they are searching for a bit quicker. When searching on mobile Google will make sure you are aware of amp pages by listing search results with an AMP icon.

Westmead AMP comparison

Once the link is clicked on the page will load “instantly”. However you will notice that this isn’t usually how a webpage will look like. This is because AMP strips pages of complicated HTML so that only raw text and images are displayed (only the necessities).

How do you use AMP?

If you are working with wordpress, AMP implementation is as easy as installing a plugin and making a few style changes to make sure the pages are consistent with your brand.

WP plugin

AMP Plugin For WordPress –

For sites built on other content management systems (CMS) they will need a little more technical approach. However, with AMP’s own step by step guide you can easily amplify your own website in under an hour!

Step-by-step Guide to amplify your site –


What are the benefits of using AMP?

  1. Increased mobile page load time
  • As previously discussed AMP strips your pages to its most basic HTML so that people can load your site’s page “instantly”.
  • Research has shown that users will usually abandon a page if it does not load within 3 seconds. Using AMP ensures you aren’t losing visitors.

2. Improved Search Engine Ranking

  • Although AMP is not yet meant to be an independent ranking factor. Page load time and mobile friendliness of sites are. As a result websites that are developed or are using AMP can often be seen with higher ranking.
  • In addition to this, Google SERPs have also started to display AMP content within visually dominating carousels that include large images. This is an added benefit as it means people are drawn to your listing.SERP amp
    3. AMP User Analytics
  • Publishers can choose from two tags which will automatically track visitor data such as visitor counts, new vs. returning, clicks/conversions, video and link tracking and more4. AMP Is always Improving
  • AMP is open source and is constantly being improved by contributors as well as The AMP Project themselves


If you are interested in finding out more about The AMP Project visit their site

Integrated Dynamic Call Tracking Benefits for Business

Posted in: Infos- Dec 06, 2016 No Comments

Paid call tracking solutions such as Infinity Cloud or Response Tap allow us to go beyond traditional forms of online only conversion tracking and have a fuller overview fo the client’s conversion funnel to include often valuable calls. They are particularly beneficial for the clients that heavily receive contact from the client and receive a good percentage of phone calls.

A key consideration, is the deep integration with data collection and tracking platforms – GA or AdWords. The main selling point and biggest USP for this solution is the fact that it allows us to track the calls that are made by users even from landline phones or mobiles that didn’t take part in search (?)  – cross device tracking. Currently,  Google’s only solution of this kind of offline conversion tracking is based largely on estimates and data analysis. Dynamic call tracking allows accurate tracking of the leads and also tracking the conversions back to their actual source.

Example call data recorded


In practice, each call that’s placed can be tracked back to the point where client had a first contact with the brand. It could have been a standard Google search, paid ad or banner or a combination. This gives us a better insight in the most relevant conversion and traffic drivers for the business. Instead of relying on estimates, we can now trace the source of clients who call us and what they search for.


Understanding the Search Terms Used

Thanks to advanced data collection features of call tracking platforms, we are able to determine the exact keyword or phrase by which user found the business or service. Integrating the learnings with paid search strategy, allows the campaign manager to better place budgets towards keywords that are most effective and drive conversion.


Keyword clicks example


Call tracking platforms provide the business with truly powerful data that strongly compliments Google Analytics. It’s possible to divide the traffic by channel and conversion with the main focus on calls. Businesses that rely primarily on call conversions could even use the platforms as a standalone tool.  Often call tracking platforms record phone calls that come through the system.  This means that recordings can easily be replayed for sales and customer care training.


Another big USP is creation of the separate number pools for the specific purpose such as email campaign. This is just another addition to the conversion optimisation of the internet marketing campaign.


Overall, paid tracking solution offers a wide range of data tracking options and is a strong addition to the conversion optimisation arsenal for any business. It will provide the agency with another tool and valuable insights in order to build the strategy and optimise rules for the website or campaigns with a focus on conversion.


The process of implementation on the website is usually fairly simple requiring the addition of a  tracking code to the header of the website. In addition, phone numbers on the website are replaced with a snippet of code that will dynamically display the number depending on the visitor. Presently, these platforms will allow integrating more than one phone number on the website.

Google Partners Premier Agencies Launch Party

Posted in: Interesting Articles, News, SEO- Sep 12, 2016 No Comments

Google Premier Agency Launch

Adao has been selected as one of the top 5% of UK agencies by Google!

On Thursday 8th September the Adao team made the trip down to London to attend the Google Partners Premier Premier Agencies Launch Party! What an evening we had! In true Google fashion not a single detail was overlooked, the cocktails were flowing and the entertainment was second to none! The whole event took place under scarlett lighting which was a not so subtle nod to the brand new colouring of the Google Partners Premier Badge. The hashtag for the evening for all of the social media users in the room was #iseered

The evening began with a talk from world famous Neuroscientist Beau Lotto who mesmerized us with his demonstration of the difference between our perception of the world and the reality. After the talks the lights dimmed and out of what appeared from nowhere the world beatbox champions ‘Beatbox collective’ began doing their thing! The whole room was stunned and drawn towards the group who led us through the different areas of the venue where there were plentiful gastronomic delights along the way! In the final room we were greeted with an array of mind blowing ‘mist orbs’ created specially for the event by the team at ‘Lick me, I’m Delicious’! Once we had finally torn ourselves away from the delicious concoctions of mist and our favourite cocktails it was finally time to engage in the staple of any Google Partners event- the photo booth!

Google Partner Premier, Adao Design

But why were we invited and what does this mean?

We are so proud to have been named as one of Google’s Premier Partners! This means that we have battled our way into the top 5% of Google Partners Agencies across the United Kingdom! We have earned this badge for a number of factors. Firstly 4 members of our team are Google Partners accredited- this is something we are so proud of as most agencies only have 1 or 2!

In addition to this, we have met Google’s strict performance level requirement by delivering solid overall AdWords revenue, growth and quality for all of our clients.

We monitor all of our clients Google adwords on a regular basis to ensure that they are working to their full potential. The team’s wealth of experience enables us to adjust the spend of each individual ad, keyword and campaign in order to optimise their performance and ultimately earn the greatest possible ROI for our clients.

Adao Google Premier Agency


Unlike the majority of agencies, we pride ourselves on not taking any cut from our client’s adwords budget and therefore invest the full amount into the campaign. We allocate the budget according to a specifically tailored strategy based upon the client’s individual requirements.

A final benefit of our Google Partner Premier status is that we have access to our very own Google rep for any inside help on Google products that we may require. Our Google Rep provides us with exclusive insights and consultancy which enable us to stay at the top of our game and pass on the benefits to our clients.

If you are still wondering whether to invest budget into Google paid search, contact us and see how we can help!

The Impact of Google’s New Paid Search ad Layout on Organic Search

Posted in: Infos, Interesting Articles, News, SEO- Apr 18, 2016 No Comments

Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the Knowledge Graph have impacted the display, sorting and order of SERPs, dramatically impacting organic listings.

With recent changes to the right side ads by Google (removing them all together). Google has now I

introduced 4 ad placements at the top of a search results page and 3 at the bottom. Although not present on every search, there is a max of 7 ads for each page of results.

Over the past few years Google has recognised that mobile use is increasing and has wanted to make sure that people are finding relevant ads on smaller screens. The new layout to ads makes the desktop experience very similar to the mobile Search Engine Result Pages (SERP). It will allow Google to provide more relevant results for end users and also provide better performance for advertisers.

Google has algorithms in place so that it can differentiate between and query with the intent of a transaction or a query with the intent of information. This means Google will deliver results to improve user experience; it wants to provide relevant information to the person searching so that space isn’t wasted on adverts that are not suitable to the user.

Is Organic Search Impacted?

In short, yes.

With less organic real-estate and more ad space available, naturally the click through rate (CTR) of organic site listing will drop and organic traffic levels will decrease.

On mobile SERPs it’s common to only see ads until the user scrolls. This means that some mobile users may not see organic listings on their mobile browsers.

If brands really want to get the most out of search, they’ll need to create an integrated organic and paid search strategy with focus on top rankings and paid ads to maintain visibility and be in front of their target audiences.

With this new Google layout it is even more critical for small businesses to be featured in the “local pack” in Google search results, as this will mean users will see paid ads, then the local pack, before even getting to organic results. This means businesses that rely on Google for business conversions will need to optimise their information on Google places to ensure they are being featured in an appropriate place to maintain customers and interactions with potential customers.

Modern consumer behaviour has been characterized by Google as a series of intent-based moments (“micro-moments“) enabled by the high usage of mobile, which can be described as “I want to know, I want to go, I want to do and I want to buy.”

If you are not able to appeal to consumers at the first stage in the path to purchase you will need to make sure you have to reach them at different stages. To do this, pages can be created to differentiate between paid and organic landing pages. This means any page a consumers or searcher lands on whether through organic or paid search is suited to what they are looking for.

Paid landing pages should be built focused on the searchers that are in the buying/decision making stages. However organic landing pages should be built around those searchers that are in the research/consideration stages.

In The End

To make sure you aren’t left behind with Google’s new Search Engine Result Pages (SERPs) you will need to make sure both paid and SEO work together to ensure you site is showcased in both paid and organic results.

It’s important for businesses of all sizes to keep up to date with how Google is changing. They are always improving and innovating so that the searcher gets the most relevant and appropriate results in both organic and paid results. As a result agencies and brands need to improve and innovate themselves to maximise ROI, capture more conversions and provide end users with relevant content in their moment of need.

Interested to see how you can improve your digital strategy, why not speak to an Adao Internet Marketing expert today.

Google Right Position Ads Have Been Removed

Posted in: Graphic Design, Interesting Articles, News, SEO- Feb 29, 2016 No Comments

Google has recently confirmed that from the 19th of February they will be removing all ad placements on the right hand side of their search results. According to ‘The media Image’, this change for Google has been worked on for a while and has been put through UI testing. Don’t worry mobile users you won’t see much of a change, and the right hand ads is more of a change for the desktop browsers. Below you can see the differences from before and after the release date.

right side ads

This is an interesting move by Google, but will mostly affect those bidding for placements in their AdWords service, prices may rise in the near future as there are less places to bid for. This will be interesting for the smaller companies as the will be more affected by the lack of ads on search queries. Large retailers have a broader range of keyword coverage and usually have larger amount to spend and use on bids for keyword placement. This could leave smaller businesses in lower positions and lower amount of clicks.

Organic searches

Currently there is no true answer for how this change will actually affect the list of organic search results. However many have pointed out that the change from 3 to 4 ads at the top of search results will push organic results further down the page. As a result organic searches could negatively impact organic traffic, but we won’t be sure until stats can be taken in after the change.

So In The End..

Google’s market position is based on consistently relaying the most relevant results for every search query made with them. By removing the side ads they are creating a higher click through rate for the top positions and so more people will be bidding for them. It should also encourage bidders to create more relevant ads so that they don’t increase their bounce rate. This will help Google deliver the best result and provide the searcher with less bothersome ads. This could be a great move for Google but we still are waiting to see how it will affect everyone else.

Ian Nunnally – Welcome to Adao*

Posted in: Hotel Internet Marketing, Infos, Mobile Websites, News, SEO, Social Media- Nov 09, 2015 No Comments

Ian Nunnally at Adao*

The Adao* team is growing and we rarely get chance to introduce our new team members to the world, so we thought that we’d write a quick blog post to introduce our newest team member Ian Nunnally.


I am currently working towards a diploma in digital marketing, and have recently started preparing for my Google qualifications in AdWords and Analytics.


There is always something new to learn. Whether you are just starting out or have 40 years of experience, if you keep an open mind there is nothing that you can’t learn.


I’m still new and learning in the field of online marketing, but I am really enjoying constructing campaigns and using Google AdWords.

What do you bring to the Adao* team?

I come to the team as a blank slate, ready to learn all I can about SEO/marketing. I already have a passion for customer behaviour and how companies advertise to unique demographics.

With this passion and eagerness to learn I bring enthusiasm and the future prospectus of an internet marketer.

Favourite Film?

Sin City, I love the cinematography. The use of colour, black and white and silhouettes goes hand in hand with the interlocking dark stories.


I like looking at new technologies and how we are developing new innovations to improve and/or change the way humans live.

Top ten strategies for your remarketing campaign

Posted in: Hotel Internet Marketing, Infos, Interesting Articles, News- Sep 17, 2015 No Comments

Did you know that a remarketing campaign is almost a must have for any complete PPC marketing strategy? Essentially, remarketing is simply repeating your advertising to the potential customer that already had contact with your brand. Maybe it was your website, Facebook page or the specific e-commerce product page. The power of remarketing lies in the simple fact that audience you are targeting might have already expressed an interest in your brand or at least the product or service similar to yours. Setting up the remarketing campaign is very easy but optimising it for the best possible results might be tricky at times. Your ads might be displayed to the visitors of your website later on the pages they visit, but are you targeting them correctly? We’ve prepared top 10 strategies for your remarketing that will help you to convert your leads easier.

  1. Website visitors

Setting up the remarketing tag on your website is essential to be able to build the audiences which you would then market to. Make sure that you are building your remarketing audience even if you are not planning to start the remarketing campaign yet. These might always come in handy and it does not take an awfully lot of time to setup the tracking. Later you will be able to filter the audience based on the time spent on the website, conversions or visits to the specific parts of your page.


  1. Target only relevant leads

Remember that you are always able to specify the audience you would like to target depending on what your data is telling you. If you know that the visitors of specific pages are more likely to convert, simply create the audience that consists only of these visitors who additionally have spent more than 20 – 30 second on that specific page.


  1. Non converters

If your data tells you that a group of visitors expressed an interest in your product or service by submitting the form or entering the live chat, make sure to create the remarketing campaign based solely on these leads as they have high chance to convert. Remember to monitor your data, if you struggle to understand it, we are here to help!

  1. Shopping cart abandoners

During our recent visit to Google Headquarters in London we’ve been told multiple times that the shopping cart abandoners are already many steps ahead on the way to conversion than the fresh visitor to your page. It is possible to setup the specific remarketing list and even the email list targeting those who did not complete the checkout process on your e-commerce website or the booking in your hotel. Make sure to ask our team about it if you want to know more.


  1. After sale

It costs 4 times more to acquire a new customer than to make the sale to your existing one. At the same time, it is way easier to market to the exiting customers with your remarketing lists. Targeting those who already purchased your product or service has a much higher chance of success.

  1. Ad Formats and sizes

Your remarketing lists members will visit a variety of sites where your ads might be shown. Each of them might allow different kinds and resolutions of graphical banners. Make sure to upload all the most popular sizes to maximize the range of your ads. Google AdWords allows variety of advert sizes, here are few of them:


  1. Bid smart

Bidding higher for certain remarketing lists might help you to increase your reach and convert leads easier. Also make sure, that you target the right remarketing list members. Increasing the bid for the lists that are more likely to convert, while keeping the bids low for normal remarketing, might be a smart tactic.

  1. Location targeting

Did you know that you can profile your audiences by the geographical location? This is a very effective strategy for the local businesses and allows better access to your closest neighbourhood. Depending on the location, your remarketing might be cheaper and more effective.


  1. Delivery options and Mobile devices

Time your remarketing correctly. Similarly to the standard PPC campaign, you can schedule your ads depending on what your conversion data tells you.


“+15% for mobile” became a small standard in the PPC professional community. With mobile optimised website and mobile friendly ads, you are good to go.

  1. Optimise your placements

Nobody (we think) wants their ads displayed on websites that might trigger mixed reactions. Your remarketing targeting might exclude these to make sure that your business won’t be associated with the website you wouldn’t like it to be.


If you’re struggling with setting up your own remarketing campaign, give us a shout. Pop in for a quick coffee or give us a call for a no-strings-attached chat!

Setting up Magento CE with Worldpay

Posted in: Infos, Interesting Articles- Nov 14, 2014 No Comments

Setting up Magento with WorldPay can be a real pain, and surprisingly there is very little on this in regards to documentation or guides. So us lovely chaps at Adao* decided to write a blog post explaining how to set it all up in Worldpay and Magento to get them working together.

Worldpay Settings

Log into Worldpay Merchant Admin:

Installations > Integration Setup for your Test / Live payment gateway

The things you need to create or make a note of are:

  • Your Installation ID number

The things you need to create and take a note of are:

  • Payment response password
  • MD5 secret

The things you need to edit are:

  • Change store-builder to “Other – Please specify below”
  • Type in Magento in “store-builder: if other – please specify”
  • Type in “<wpdisplay item=MC_callback>” in the Payment Response URL
  • Type in “amount:currency:instId:cartId:authMode:email” into the SignatureFields input
  • Make sure the following checkboxes are checked:
    • Payment response enabled?
    • Enable the shopper response
    • Attach HTTP(s) Payment message to the failure email?


Magento Settings

Now, we go into Magento to setup the payment gateway there.

Login to your Magento Admin and go to:

System > Configuration > Sales > Payment Methods

There should be “Worldpay Credit Card” as an option. Open it up and do the following:

  • Ensure it is enabled
  • Add your Worldpay Installation ID number in the “Installation ID” field
  • Add your Payment Response password in the “Payment Response password”field
  • Add your MD5 secret in the “MD5 secret” field
  • Add “amount:currency:instId:cartId:authMode:email” in the Signature parameters field
  • Set Signature type to Static
  • Set Request Type to Authorization
  • Set Transaction mode to Live (if you’re ready to go live)



Adao* are experienced web developers who specialise in eCommerce sites such as Magento and OpenCart. If you have any requirements at all, please feel free to contact us.

Phill Cresswell – Welcome to Adao*

Posted in: Graphic Design, Interesting Articles, Local Warwickshire Web Designers- Apr 15, 2014 No Comments

phill cresswell at Adao Design

The Adao* team is growing and we rarely get chance to introduce our new team members to the world, so we thought that we’d write a quick blog post to introduce our newest team member Phill “Hippl” Cresswell.

I graduated about a year ago from Portsmouth University with a BA in Graphic Design, and picked up an ISTD award (Member of the International Society of Typographic Designers) along the way.

Design Philosophy?
Know your history, and know what’s around the corner – then you can prepare for both

Typographic demon, Print Media, Infographics, maybe even a bit of CSS if you’re lucky

What do you bring to the Adao* team?
Coming from a background that holds branding in high regard, I’ve gathered a wealth of experience that can be applied throughout print, web and SEO/marketing. I’m also a fan of design that makes you think – if you want something a little off the beaten track, I’m your guy.

Oh, and the notorious Crazy eyes glare

Favourite film?
Pulp Fiction, every time; The Wolf is one cool customer

I collect music like it’s Pokémon and play Pokémon like it’s still the 90s; and if I see something Pantone-themed, it’s gotta be mine

CSS Styles for IE10 and IE11 Only

Posted in: Infos, Interesting Articles, News- Jan 08, 2014 No Comments

Adding IE10 and IE11 Specific Styles

You may be aware that Internet Explorer 10 and newer no longer uses conditional comments. Why is this an issue?

In the past, due to the inability to display web pages in a normal way, it has always been necessary to create a stylesheet which applied to Internet Explorer only. The way this would be loaded is by a conditional comment. The comment would look like the following:

<!–[if IE]>
Special instructions for IE here, such as load an IE specific stylesheet

However, IE10 and IE11 no longer support this. Although they are a LOT better in rendering, you may still need to add some Internet Explorer specific styles.

We did a fair bit of research on this, and found the easiest way by far is the following. Simply add this in your CSS stylesheet:

@media screen and (-ms-high-contrast: active), (-ms-high-contrast: none) {
Add your IE10+ specific styles here

And it’s as simple as that!

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