Adao Design @ Google Engage 2011
The Google ‘Engage’ agency day was arranged to help forward thinking agencies come together and keep up to date with the latest industry news at Google.
As a registered Google Engage agency, Adao Design was invited by Google to be in attendance for an interesting programme.
The following article reviews some key highlights from the day that we feel that our customers may be interested in.
WOW Stats
- SME’s embracing the Internet in the UK are growing 4-7 times faster
- In 2009 the Internet contributed £100bn – 7.2% of UK GDP
- 4/10 small businesses in the UK still do not have a website
- 20% of Google searches relate to a local product or business
Google+
Google reviewed the progress of their new social platform Google+. So far Google+ has 40m+ users who have uploaded 3.4b photos. There are also over 1m websites with the +1 button.
Click here for more information on Google+
Click here for more information on +1
Things to consider about Google+ & +1
- G+ posts can be publics so can be indexed in the Google search like a blog
- You can improve performance of Google ads with the +1 button
- What you do on Google+ can have a halo effect on overall rankings
- Circles can allow you to segment messaging to your customers
Simply, if your business has not already got a Google+ profile, get one now! If you are unsure how to do this or have further questions, contact team Adao.
On Google+ already? Why not follow Adao Design here.
2012 is the year of the smartphone
Mobile Internet is the fastest growing technology trend in history. In fact, Mobile Internet is growing 8x the speed that desktop Internet did. Connections in the UK from smartphones will look to overtake the amount of connections from desktop in 2012!
In November 2012, 15% of ALL retail queries for popular gift items were made through a mobile phone.
It’s also Interesting to note that Google Mobile Search places rankings in favour of Mobile optimised websites. Having a mobile optimised website can leapfrog you ahead of your competitors.
The age of the mobile phone is already upon us. Does your company have a mobile website yet? Don’t get left behind, why not contact Adao Design today for a competitive quote, start 2012 with a bang. Our team is proficient at creating excellent mobile website experiences.
The three “Be’s” for successful business
Google gave us three be’s for successful businesses:
- Be Found
- Be Engaging
- Be Accountable
On of the best ways to assess these is you regularly view analytics and website traffic reports provided by software like Google analytics. On this subject, Google revealed how they have totally recoded the new version of Google Analytics from the ground up and promised that we’d see some very exciting new features in 2012.
Why not read this article which overviews some of the new features already available through the new Google Analytics interface.
Summary
The day was very positive with lots of agency specific advice, tips and tricks. There was a good amount of time dedicated to helping us understand the importance of mobile websites, mobile advertising and tracking in 2012.